Contribution Margin Ratio: Formula, Definition, and Examples
Understanding how each product, good, or service contributes to the organization’s profitability allows managers to make decisions such as which product lines they should expand or which might be discontinued. When allocating scarce resources, the contribution margin will help them focus on those products or services with the highest margin, thereby maximizing profits. The contribution margin tells us whether the unit, product line, department, or company is contributing to covering fixed costs. Now, add up all the variable costs directly involved in producing the cupcakes (flour, butter, eggs …