Be sure to check before you publish your blog content, if it’s within in the first 50 to 100 words and it should be like that for every page you’ve got on your site. Otherwise, you run the risk of over-optimised content, which can lead to a keyword stuffing penalty. Even adding original images to your content is the bare minimum today. Passage ranking means SEO Anomaly that Google ranks specific paragraphs or parts of your content instead of the whole page.

Title tags

Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different. If you see sites with a high number of common keywords, then you can consider them your competitors. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.

Front-Load Your Keyword in Your Title Tag

This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.

Additionally, links help users find related content on your site. Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL. However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes.

• Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
• On-page SEO aims to help search engines better understand what your company offers and the keywords it should rank for.
• When you link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy.

If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.

Duplicate Product URLs

Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence. On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links. Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text.

Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”. And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond).

When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page. On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about.

Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience.